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This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
Coupling contemporary issues with key historical events, The Media of Mass Communication, 10e engages students in the pursuit of greater media literacy and provides accessible insight into the important issues of mass media that confront students as consumers and purveyors of mass media.
Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this 10th edition balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
This new edition of The Media of Mass Communication will help you see why the media are in such a tumultuous transition and provide you with tools for understanding the reshaping of entire the media industry. Reflecting the transformations in the mass media, this 10th edition is the most thorough overhaul in the book’s 20-year history.
Widely praised for its dynamic writing style, this thoroughly revised edition helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.