Media of Mass Communication, Study Edition Plus MyCommunicationLab with eText -- Access Card Pa...
ISBN: 9780205185467 | 0205185460
Edition: 10thFormat: Paperback
Publisher: Pearson
Pub. Date: 6/28/2011
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Updated in a new 10thedition, Media of Mass Communicationbalances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry . This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.
CHAPTER 1: MASS MEDIA LITERACY
Media Ubiquity
Human Communication
Media and Society
Media Finances
Chapter Wrap-Up
Review Questions
Media Literacy: A Thematic Chapter Summary
CHAPTER 2: MEDIA TECHNOLOGY
Media Technology
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