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Introduction to Electronic Commerce
ISBN: 9780136033240 | 0136033245
Edition: 3rdFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2011
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For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief boo... MORE
| Introduction to Electronic Commerce | |
| Introduction to E-Commerce and E-Marketplaces | |
| Overview of Electronic Commerce | |
| E-Marketplaces: Structures, Mechanisms, Economics, and Impacts | |
| Internet Consumer Retailing | |
| Retailing in Electronic Commerce: Products and Services | |
| Consumer Behavior, Market Research, and Advertisement | |
| Business-to-Business E-Commerce | ... MORE |
| B2B E-Commerce: Selling and Buying in Private and Public E-Markets | |
| E-Supply Chains, Collaborative Commerce, and Corporate Portals | |
| Other EC Models and Applications | |
| Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce | |
| Social Networks in the Web 2.0 Environment | |
| Mobile Computing and Commerce and Pervasive Computing | |
| EC Support Services | |
| E-Commerce Security | |
| Electronic Payment Systems and Order Fulfillment ort Services | |
| EC Strategy and Implementation | |
| E-Commerce Strategy, Justification, and Global Implementation Online | |
| Application Development | |
| Launching a Successful Online Business and EC Projects | |
| Building E-Commerce Applications and Infrastructure Online Appendices | |
| The Impact of Electronic Commerce | |
| Electronic Customer Relationship Management (eCRM) Online Tutorial | |
| T1 E-Business Plan | |
| Table of Contents provided by Publisher. All Rights Reserved. |
