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Introduction to E-Commerce
ISBN: 9780130094063 | 0130094064
Edition: 1stFormat: Hardcover
Publisher: PH
Pub. Date: 1/1/2003
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Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
| Introduction to EC | p. 1 |
| Overview of Electronic Commerce | p. 1 |
| E-Commerce Market Mechanisms | p. 40 |
| Internet Retailing | p. 93 |
| Retailing in E-Commerce: Products and Services | p. 93 |
| Consumer Behavior, Customer Service, and Advertising | p. 146 |
| Business-to-Business E-Commerce | p. 201 |
| Company-Centric B2B and Collaborative Commerce | p. 201 |
| Public B... MORE | p. 245 |
| Other EC Models and Applications | p. 289 |
| Intrabusiness, E-Government, C2C, E-Learning, and More | p. 289 |
| Mobile Commerce | p. 332 |
| Supporting EC Applications | p. 381 |
| Law, Ethics, and Cyber Crime | p. 381 |
| Payments and Order Fulfillment | p. 411 |
| Strategy and Implementation | p. 455 |
| E-Strategy, Internet Communities, and Global EC | p. 455 |
| Online Chapter | |
| EC Applications and Infrastructure | |
| Online Technical Appendixes | |
| Infrastructure for EC | |
| Web Page Design and Creation | |
| Web Programming | |
| Software (Intelligent) Agents | |
| Online Tutorials | |
| Building an Application with Yahoo! Store | |
| Building an Application with Bigstep (from Netscape) | |
| A Business Plan for E-Commerce | |
| Table of Contents provided by Syndetics. All Rights Reserved. |
