Introduction to Electronic Commerce
Introduction to Electronic Commerce
- ISBN 13:
9780136033240
- ISBN 10:
0136033245
- Edition: 2nd
- Format: Paperback
- Copyright: 01/01/2011
- Publisher: Pearson College Div
- Newer Edition
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Summary
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.