Introduction to Business With Infotrac
ISBN: 9780324186260 | 0324186266
Edition: 3rdFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 2/24/2003
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This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice... MORE
| Organization Of A Business | |
| Planning a Business | |
| Selecting a Form of Business Ownership | |
| Establishing Ethics and Social Responsibilities | |
| Business Environment | |
| Assessing Economic Conditions | |
| Assessing Industry Conditions | |
| Assessing Global Conditions | |
| Management | |
| Managing Effectively | |
| ... MORE | |
| Improving Productivity and Quality | |
| Managing Employees | |
| Motivating Employees | |
| Hiring, Training, and Evaluating Employees | |
| Marketing | |
| Creating and Pricing Products | |
| Distributing Products | |
| Promoting Products | |
| Financial Management | |
| Accounting and Financial Analysis | |
| Financing | |
| Expanding the Business | |
| Special Topics | |
| Using Information Technology | |
| Managing Risk | |
| Synthesis of Business Functions | |
| Table of Contents provided by Publisher. All Rights Reserved. |
