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Introduction to Business
ISBN: 9780324006759 | 0324006756
Edition: 2ndFormat: Hardcover
Publisher: SOUTH-WESTERN PUBLISHING CO
Pub. Date: 1/1/2000
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This book addresses how and why businesses operate the way they do. It covers topics such as adding value and creating profits through discussion and a variety of skill-building projects, while emphasizing business concepts and strategy. The "Business Online" feature provides a background about what the Internet is, how material can be accessed, and what tools can be used to make surfing the net more productive.
| PART I Organization of a Business | 1 | (89) | |||
| 3 | (26) | |||
| 29 | (26) | |||
| 55 | (34) | |||
| PART II Business Environment | 89 | (88) | |||
| 91 | (28) | |||
| 119 | (22) | |||
| 141 | (36) | |||
| PART III Management | 177 | (110) | |||
| 179 | (28) | |||
| 207 | (24) | |||
| 231 | (28) | |||
| 259 | (28) | |||
| PART IV Managing Employees | 287 | (64) | |||
| 289 | (26) | |||
| 315 | (36) | |||
| PART V Marketing | 351 | (88) | |||
| 353 | (32) | |||
| 385 | (24) | |||
| 409 | (30) | |||
| PART VI Financial Management | 439 | (86) | |||
| 441 | (22) | |||
| 463 | (30) | |||
| 493 | (32) | |||
| PART VII Special Topics | 525 | (56) | |||
| 527 | (28) | |||
| 555 | (26) | |||
| 581 |
