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Introduction to Business
ISBN: 9780324407112 | 0324407114
Edition: 4thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/25/2006
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In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making a... MORE
| Business Environment | |
| Planning a Business | |
| Business Ethics and Social Responsibility | |
| Assessing Economic Conditions | |
| Assessing Global Conditions | |
| Business Environment | |
| Selecting a Form of Business Ownership | |
| Entrepreneurship And Business Planning | |
| Management | |
| Managing Effectively | |
| Org... MORE | |
| Improving Productivity and Quality | |
| Managing Employees | |
| Motivating Employees | |
| Hiring, Training, and Evaluating Employees | |
| Marketing | |
| Creating and Pricing Products | |
| Distributing Products | |
| Promoting Products | |
| Financial Management | |
| Accounting and Financial Analysis | |
| Financing and Managing Risk | |
| Expanding the Business | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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