Introduction to Business
Introduction to Business
- ISBN 13:
9780324186260
- ISBN 10:
0324186266
- Edition: 3rd
- Format: Hardcover
- Copyright: 02/24/2003
- Publisher: South-Western College Pub
- Newer Edition
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Summary
This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.