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International Business : An Integrated Approach

ISBN: 9780130316745 | 0130316741
Edition: 1st
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/1/2000

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This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.

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