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International Business : An Integrated Approach
International Business : An Integrated Approach
- ISBN 13:
9780138621865
- ISBN 10:
0138621861
- Edition: 1st
- Format: Hardcover
- Copyright: 08/01/1999
- Publisher: PRENTICE HALL
- Newer Edition
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Summary
This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).
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