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International Business : An Integrated Approach

ISBN: 9780138621865 | 0138621861
Edition: 1st
Format: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 8/1/1999

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This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).

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