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International Business : The Challenges of Globalization
ISBN: 9780131747432 | 0131747436
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For introductory International Business courses with the need for a brief, accessible text.International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.
Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting... MORE
Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting... MORE
| Global Business Environment | |
| Globalization | |
| National Business Environments | |
| Cross-Cultural Business | |
| Politics and Law in Business | |
| Economic Systems and Development | |
| International Trade and Investment | |
| International Trade | |
| Business-Government Trade Relations | |
| Foreign Direct Investment | |
| ... MORE | |
| The International Financial System | |
| International Financial Markets | |
| International Monetary System | |
| International Business Management | |
| International Strategy and Organization | |
| Analyzing International Opportunities | |
| Selecting and Managing Entry Modes | |
| Developing and Marketing Products | |
| Managing International Operations | |
| Hiring and Managing Employees | |
| Notes, Sources, and Credits | |
| Glossary | |
| Name/Company Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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