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Effective Small Business Management
ISBN: 9780131469846 | 0131469843
Edition: 9thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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For courses in Small Business Management. This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. ... MORE
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. ... MORE
| The Challenge of Entrepreneurship | |
| Entrepreneurs: The Driving Force Behind Small Business | |
| Building a Business Plan: Beginning Considerations | |
| Strategic Management and the Entrepreneur | |
| Choosing a Form of Ownership | |
| Franchising and the Entrepreneur | |
| Buying an Existing Business | |
| Building a Business Plan: Marketing and Financial Matters | |
| ... MORE | |
| Building a Guerrilla Marketing Plan | |
| Creating a Solid Financial Plan | |
| Managing Cash Flow | |
| Small Business Marketing Strategies | |
| Pricing and Credit Strategies | |
| Integrated Marketing Communications | |
| Global Marketing Strategies | |
| E-Commerce and Entrepreneurship | |
| Putting the Business Plan to Work: Finding Financing | |
| Sources of Equity Financing | |
| Source of Debt Financing | |
| Location and Layout | |
| Location, Layout, and Physical Facilities | |
| Managing a Small Business: Techniques for Enhancing Profitability | |
| Purchasing, Quality Management, and Vendor Analysis | |
| Managing Inventory | |
| Managing People: A Company's Most Valuable Resource | |
| Staffing and Leading a Growing Company | |
| Legal Aspects of Entrepreneurship | |
| Management Succession and Risk Management | |
| Ethics, Social Responsibility, and the Entrepreneur | |
| The Legal Environment: Business Law and Government Regulation | |
| Sample Business Plan | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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