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For undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business.
This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
This program will provide a better teaching and learning experience—for you and your students. Here’s how: