Effective Small Business Management
ISBN: 9780136152705 | 0136152708
Edition: 9thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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This book provides you a pathway to launching a new, small business successfully. The edition provides information on theright wayto launch and mange a small business with the staying power to succeed and grow. This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.
For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.
For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.
| The Challenges and Rewards of Entrepreneurship | |
| Entrepreneurship: A Powerful Economic Force | |
| Building a Business Plan: Beginning Considerations | |
| Strategic Management: Gaining a Competitive Edge | |
| Choosing a Form of Ownership | |
| Franchising and the Entrepreneur | |
| Buying an Existing Business | |
| Conducting a Feasibility Analysis and Crafting a Winning BusinessPlan | ... MORE|
| Building a Business Plan: Financial Issues | |
| Creating a Solid Financial Plan | |
| Managing Cash Flow | |
| Building a Business Plan: Marketing Your Company | |
| Creating a Marketing Plan | |
| Creative Use of Advertising and Promotion | |
| Pricing and Credit Strategies | |
| Global Marketing Strategies for Entrepreneurs | |
| E-Commerce and Entrepreneurship | |
| Putting the Business Plan to Work: Finding Financing | |
| Sources of Equity Financing | |
| Source of Debt Financing | |
| Location and Layout | |
| Location, Layout, and Physical Facilities | |
| Managing a Small Business: Techniques for Enhancing Profitability | |
| Purchasing, Quality Management, and Vendor Analysis | |
| Managing Inventory | |
| Managing People: A Company s Most Valuable Resource | |
| Staffing and Leading a Growing Company | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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