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E-Commerce 2011

ISBN: 9780136091196 | 0136091199
Edition: 7th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 11/8/2010

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SummaryTable of Contents
For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American L... MORE
PART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Soci... MORE

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