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E-Commerce : Business, Technology, Society
ISBN: 9780131735163 | 0131735160
Edition: 3rdFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2007
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
| Introduction to E-commerce | |
| The Revolution is Just Beginning | p. 2 |
| Learning Objectives | p. 2 |
| Amazon at 10: Profitable at Last | p. 3 |
| E-commerce: The Revolution Is Just Beginning | p. 7 |
| E-commerce: A Brief History | p. 27 |
| Understanding E-commerce: Organizing Themes | p. 38 |
| Case Study: P2P Networks Continue to Rock, But For How Long? | p. 45 |
| Revie... MORE | p. 49 |
| Key Concepts | p. 49 |
| Questions | p. 52 |
| Projects | p. 53 |
| Web Site Resources | p. 53 |
| E-commerce Business Models and Concepts | p. 54 |
| Learning Objectives | p. 54 |
| Online Groceries: Up from the Embers | p. 55 |
| E-commerce Business Models | p. 58 |
| Major Business-to-Consumer (B2C) Business Models | p. 68 |
| Major Business-to-Business (B2B) Business Models | p. 77 |
| Business Models in Emerging E-commerce Areas | p. 83 |
| How the Internet and the Web Change Business: Strategy, Structure and Process | p. 87 |
| Case Study: Priceline.com and the Search for a Business Model that Works | p. 100 |
| Review | p. 103 |
| Key Concepts | p. 103 |
| Questions | p. 105 |
| Projects | p. 106 |
| Web Site Resources | p. 107 |
| Technology Infrastructure for E-commerce | |
| The Internet and World Wide Web: E-commerce Infrastructure | p. 110 |
| Learning Objectives | p. 110 |
| Web 2.0: Mashups Prople New Web Services | p. 111 |
| The Internet: Technology Background | p. 114 |
| The Internet Today | p. 130 |
| Internet II: The Future Infrastructure | p. 140 |
| The World Wide Web | p. 157 |
| The Internet and the Web: Features | p. 166 |
| Case Study: Akamai Technologies: The Web's Content Distributor | p. 181 |
| Review | p. 184 |
| Key Concepts | p. 184 |
| Questions | p. 188 |
| Projects | p. 189 |
| Web Site Resources | p. 189 |
| Building an E-commerce Web Site | p. 190 |
| Learning Objectives | p. 190 |
| Right-Sizing a Web Site? | p. 191 |
| Building an E-commerce Web Site: A Systematic Approach | p. 193 |
| Choosing Server Software | p. 206 |
| Choosing the Hardware for an E-commerce Site | p. 216 |
| Other E-commerce Site Tools | p. 224 |
| Case Study: REI: Multi-channel Champ Rebuilds Web Site | p. 234 |
| Review | p. 239 |
| Key Concepts | p. 239 |
| Questions | p. 242 |
| Projects | p. 242 |
| Web Site Resources | p. 243 |
| Security and Encryption | p. 244 |
| Learning Objectives | p. 244 |
| The Merchant Pays | p. 245 |
| The E-commerce Security Environment | p. 248 |
| Security Threats in the E-commerce Environment | p. 256 |
| Technology Solutions | p. 268 |
| Policies, Procedures, and Laws | p. 285 |
| Case Study: VeriSign - The Web's Security Blanket | p. 294 |
| Review | p. 297 |
| Key Concepts | p. 297 |
| Questions | p. 301 |
| Projects | p. 302 |
| Web Site Resources | p. 302 |
| E-commerce Payment Systems | p. 304 |
| Learning Objectives | p. 304 |
| PayPal: The Money's in the E-mail | p. 305 |
| Payment Systems | p. 308 |
| Credit Card E-commerce Transactions | p. 315 |
| E-commerce Digital Payment Systems in the B2C Arena | p. 320 |
| Electronic Billing Presentment and Payment | p. 337 |
| B2B Payment Systems | p. 342 |
| Case Study: CheckFree - On Top of Electronic Billing | p. 345 |
| Review | p. 348 |
| Key Concepts | p. 348 |
| Questions | p. 351 |
| Projects | p. 351 |
| Web Site Resources | p. 352 |
| Business Concepts and Social Issues | |
| E-commerce Marketing Concepts | p. 354 |
| Learning Objectives | p. 354 |
| Netflix Develops and Defends Its Brand | p. 355 |
| Consumers Online: The Internet Audience and Consumer Behavior | p. 358 |
| Basic Marketing Concepts | p. 378 |
| Internet Marketing Technologies | p. 387 |
| B2C and B2B E-commerce Marketing and Branding Strategies | p. 404 |
| Online Market Research: Knowing Your Customer | p. 421 |
| Case Study: Liquidation.com: B2B Marketing Basics on a Budget | p. 426 |
| Review | p. 430 |
| Key Concepts | p. 432 |
| Questions | p. 433 |
| Projects | p. 434 |
| Web Site Resources | p. 435 |
| E-commerce Marketing Communications | p. 436 |
| Learning Objectives | p. 436 |
| ESPN Motion: Targeting the 18 - to - 34 Males | p. 437 |
| Marketing Communications | p. 440 |
| Understanding the Costs and Benefits of Online Marketing Communications | p. 468 |
| The Web Site as a Marketing Communications Tool | p. 481 |
| Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and Customer Hijacking: Invasive Marketing Techniques Grow on the Web | p. 488 |
| Review | p. 492 |
| Key Concepts | p. 492 |
| Questions | p. 495 |
| Projects | p. 495 |
| Web Site Resources | p. 496 |
| Ethical, Social, and Political Issues in E-commerce | p. 498 |
| Learning Objectives | p. 498 |
| Warez Hackers End up in the Slammer | p. 499 |
| Understanding Ethical, Social, and Political Issues in E-commerce | p. 501 |
| Privacy and Information Rights | p. 508 |
| Intellectual Property Rights | p. 530 |
| Governance | p. 547 |
| Public Safety and Welfare | p. 552 |
| Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out to Make a Buck? | p. 558 |
| Review | p. 561 |
| Key Concepts | p. 561 |
| Questions | p. 565 |
| Projects | p. 565 |
| Web Site Resources | p. 567 |
| E-commerce in Action | |
| Retailing on the Web | p. 570 |
| Learning Objectives | p. 570 |
| Blue Nile Sparkles For Your Cleopatra | p. 571 |
| The Retail Sector | p. 574 |
| Analyzing the Viability of Online Firms | p. 585 |
| E-commerce in Action: E-tailing Business Models | p. 590 |
| Some Common Themes in Online Retailing | p. 604 |
| Case Study: L.L. Bean-Scaling the E-commerce Mountain | p. 608 |
| Review | p. 612 |
| Key Concepts | p. 612 |
| Questions | p. 615 |
| Projects | p. 616 |
| Web Site Resources | p. 617 |
| Online Service Industries | p. 618 |
| Learning Objectives | p. 618 |
| NetBank Expands: The Future of Branchless Banking | p. 619 |
| The Service Sector: Offline and Online | p. 621 |
| Online Financial Services | p. 623 |
| Online Travel Services | p. 650 |
| Career Services | p. 663 |
| Case Study: IAC/InterActiveCorp: Online Services Conglomerate | p. 668 |
| Review | p. 672 |
| Key Concepts | p. 672 |
| Questions | p. 676 |
| Projects | p. 677 |
| Web Site Resources | p. 677 |
| B2B E-commerce: Supply Chain Management and Collaborative Commerce | p. 678 |
| Learning Objectives | p. 678 |
| Volkswagen Builds Its B2B Net Marketplace | p. 679 |
| B2B E-commerce and Supply Chain Management | p. 681 |
| Net Marketplaces | p. 702 |
| Private Industrial Networks | p. 721 |
| Case Study: Siemens Clicks with Click2procure | p. 732 |
| Review | p. 735 |
| Key Concepts | p. 735 |
| Questions | p. 739 |
| Projects | p. 740 |
| Web Site Resources | p. 741 |
| Auctions, Portals, and Communities | p. 742 |
| Learning Objectives | p. 742 |
| Auction Fever | p. 743 |
| Auctions | p. 745 |
| E-commerce Portals | p. 775 |
| Online Communities | p. 788 |
| Case Study: iVillage Discovers the Path to Success | p. 799 |
| Review | p. 803 |
| Key Concepts | p. 803 |
| Questions | p. 808 |
| Projects | p. 809 |
| Web Site Resources | p. 809 |
| Online Content Providers: Digital Media | p. 810 |
| Learning Objectives | p. 810 |
| The Wall Street Journal Online | p. 811 |
| Online Content | p. 813 |
| The Online Publishing Industry: Newspapers, Books, and Magazines | p. 829 |
| The Online Entertainment Industry | p. 857 |
| Case Study: AOL and Google Together | p. 868 |
| Review | p. 872 |
| Key Concepts | p. 872 |
| Questions | p. 878 |
| Projects | p. 878 |
| Web Site Resources | p. 879 |
| References | p. R-1 |
| Index | p. I-1 |
| Credits | p. C-1 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology Carol Guercio Traver is General Counsel and Vice President of Business Development at Azimuth Interactive, Inc.
