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E-Commerce, 2014

ISBN: 9780133024449 | 013302444X
Edition: 10th
Format: Hardcover
Publisher: PEARSON
Pub. Date: 1/1/2014

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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