Dynamics of Mass Communications : Media in the Digital Age
Dynamics of Mass Communications : Media in the Digital Age
- ISBN 13:
9780073268705
- ISBN 10:
0073268704
- Edition: 9th
- Format: Nonspecific Binding
- Copyright: 01/01/2006
- Publisher: MCGRAW HILL
- Newer Edition
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Summary
Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.