FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$149.85
Sorry, this item is currently unavailable.
The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
ISBN: 9780073348506 | 0073348503
Edition: 10thFormat: Nonspecific Binding
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 2/19/2008
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
| The Nature and History of Mass Communication | |
| Communication: Mass and Other Forms | |
| Perspectives on Mass Communication | |
| Historical and Cultural Context | |
| Media | |
| Newspapers | |
| Magazines | |
| Books | |
| Radio | |
| Sound Recording | |
| Motion Pictures | |
| Broadcast Television | ... MORE |
| Cable, Satellite and Internet Television | |
| The Internet and the World Wide Web | |
| Specific Media Professions | |
| New Gathering and Reporting | |
| Public Relations | |
| Advertising | |
| Regulation of the Mass Media | |
| Formal Controls: Laws, Rules, Regulations | |
| Ethics and Other Informal Controls | |
| Impact of the Media | |
| The Global Village: International and Comparative Media Systems | |
| Social Effects of Mass Communication | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
Dynamics of Mass Communication...
Dynamics of Mass Communication...
Dynamics of Mass Communication...
