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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition

ISBN: 9780470401422 | 0470401427
Edition: 3rd
Format: Hardcover
Publisher: Wiley
Pub. Date: 8/1/2009

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Praise for previous editions of Designing Brand Identity:"An inspiring and powerful toolkit." -The Marketer"Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap"A valued reference book for all members of the branding team." -Communication Arts

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