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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands...

ISBN: 9780471746843 | 0471746843
Edition: 2nd
Format: Hardcover
Publisher: Wiley
Pub. Date: 3/1/2006

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Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness. Book jacket.

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