FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$39.95

Sorry, this item is currently unavailable.

Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands

ISBN: 9780471213260 | 0471213268
Format: Hardcover
Publisher: Wiley
Pub. Date: 1/1/2003

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand identity design, brand identity applications and managing brand assets. From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty-two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms. The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs. Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEOšs and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of Americašs largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998. Hallmark FeaturesUnlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management. Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference. An indispensable reference for anyone with responsibility for brand identity. Meaningful and actionable information that will accelerate the success of any brand identity project. A toolkit for design firms and professionals, design students and design managers. Presents the relationship between effective brand identity and creating, building and managing successful brands. Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.

Related Products


  • Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
    Designing Brand Identity: A Co...
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition
    Designing Brand Identity: An E...
  • Designing Brand Identity : An Essential Guide for the Whole Branding Team
    Designing Brand Identity : An ...


Please wait while this item is added to your cart...