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1. Know Why Service Matters
PART 1: LITTLE THINGS
2. Use Behaviors That Engage Your Customers
3. Listen to Your Customer (a Big “little thing”)
4. Use the Telephone Well for Good Service
5. &nbs... MORE
PART 2: INSIGHTS
6. Recognize and Deal with Customer Turnoffs
7. Insight into Emerging Trends in Customer Service
PART 3: FEEDBACK
8. Get Customer Feedback
9. Recover the Potentially Lost Customer
PART 4: EXPECTATIONS
10. Exceed Customer Expectations with Value
11. Exceed Customer Expectations with Information
12. Exceed Customer Expectations with Convenience and Timing
PART 5: LIVING LIFE
13. Dealing with Emotional Labor
14. Get Employees to Give Great Service