Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Concepts and Techniques for Crafting and Executing Strategy | |
| Introduction and Overview | |
| What Is Strategy and Why Is It Important? | |
| Leading the Process of Crafting and Executing Strategy | |
| Core Concepts and Analytical Tools | |
| Evaluating a CompanyG++s External Environment | |
| Evaluating a CompanyG++s Resources and Competitive Position | |
| Crafting a Strategy | ... MORE |
| Five Generic Competitive Strategies | |
| Which One to Employ? | |
| Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices | |
| Strategies for Competing in Foreign Markets | |
| Diversification: Strategies for Managing a Group of Businesses | |
| Ethical Business Strategies, Social Responsibility, and Environmental Sustainability Section D: Executing the Strategy | |
| Building an Organization Capable of Good Strategy Execution | |
| Managing Internal Operations: Actions That Promote Good Strategy Execution | |
| Corporate Culture and Leadership: Keys to Good Strategy Execution | |
| Cases | |
| Crafting Strategy in Single-Business Companies | |
| Whole Foods Market in 2008G++Vision, Core Values, and Strategy | |
| Costco Wholesale Corp. in 2008G++Mission, Business Model, and Strategy | |
| JetBlue Airways: A Cadre of New Managers Takes Control | |
| Competition in the Golf Equipment Industry in 2008 | |
| Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership | |
| Dell, Inc. in 2008G++Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? | |
| Apple, Inc. in 2008 | |
| Panera Bread Company | |
| RogersG++s Chocolates | |
| Nucor CorporationG++Competing Against Low Cost Foreign Imports | |
| Competition in Video Game Consoles | |
| NintendoG++s Strategy for the WiiG++Good Enough to Beat Xbox 360 and PlayStation 3? | |
| Corona Beer | |
| GoogleG++s Strategy in 2008 | |
| The Challenges Facing eBay in 2008G++Time for Changes in Strategy? | |
| Loblaw Companies Limited: Preparing for Wal-Mart Supercenters | |
| Research in Motion: Managing Explosive Growth | |
| Crafting Strategy in Diversified Companies | |
| Adidas in 2008: Has Corporate Restructuring Increased Shareholder Value? | |
| PepsiCoG++s Diversification Strategy in 2008 | |
| Executing Strategy and Strategic Leadership | |
| Robin Hood | |
| Dilemma at DevilG++s Den | |
| Wal-Mart Stores, Inc. in 2008G++ManagementG++s Initiatives to Transform the Company and Curtail Wal-Mart Bashing | |
| Southwest Airlines in 2008: Culture, Values, and Operating Practices | |
| Shangri-La Hotels | |
| Strategy, Ethics, and Social Responsibility | |
| E. & J. Gallo | |
| Detecting Unethical Practices at Supplier Factories: The Monitoring and Remediation Challenges | |
| Table of Contents provided by Publisher. All Rights Reserved. |