Part I: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Companys External Environment

Chapter 4: Evaluating a Companys Resources and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?

... MOREChapter 6: Beyond Competitive StrategyOther Important Strategy Choices/Options

Chapter 7: Strategies for Competing in Foreign Markets

Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9: Diversification: Strategies for Managing a Group of Businesses

Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building Resource Strengths and Organizational Capabilities

Chapter 12: Striving for Operating Excellence

Chapter 13: Corporate Culture and Leadership

Part II: Cases

Section A: Crafting Strategy in Single-Business Companies

1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University

2. Netflix: Braxton Maddox,The University of Alabama

3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama

4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario

5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama

6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University

7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University

8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama

9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama

10. Nexity and the U.S. Banking Industry: John Paul Youther

11. Making It Big: Joan Winn, University of Denver

12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama

13. McDonalds: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama

14. Maple Leaf Consumer FoodsFixin Hot Dogs (A): Allen Morrison, University of Western Ontario

15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University

16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama

17. Ebay--In a League by Itself: Lou Marino, The University of Alabama

18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City

19. Pivot InternationalPursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute

20. Bayer AG: Childrens Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management

21. Harley Davidson: John E. Gamble, University of South Alabama

22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management

23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management

24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University

Section B: Crafting Strategy in Diversified Companies

25. Land O Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University

26. Unilevers Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama

27. LVMHs Diversification Strategy in Luxury Goods: John E. Gamble, University of South Alabama

Section C: Implementing and Executing Strategy

28. Robin Hood: Joseph Lampel, New York University

29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center

30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management

31. Wal-Mart Stores, Inc.A New Set of Challenges: Arthur A. Thompson, The University of Alabama

32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama

33. The Portman Ritz Carlton Shanghai: Asias Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development

34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama

35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South Alabama

Section D: Strategy, Ethics, and Social Responsibility

36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency

37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan College

Cases available on the text website:

Whole Foods Market

Green Mountain Coffee

Callaway Golf

Ocean Spray Cranberries

Smithfield Foods