Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company's Competitive Position

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Chapter 10: Building an Organization Capable of Good Strategy Execution

Chapter 11: Managing Internal Operations

Chapter 12: Corporate Culture and Leadership

Section B: Cases in Crafting and Executing Strategy

Case 1: Mystic Monk Coffee

Case 2: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth

Case 3: Whole Foods Marketing in 2014: Vision, Core Values, and Strategy

Case 4: Papa John's International, Inc.: Its Strategy in the Pizza Restaurant Industry

Case 5: Under Armour's Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas?

Case 6: Lulumon Athletica, Inc. In 2014: Can the Company Get Back on Track?

Case 7: Lagunitas Brewing Company, Inc. - 2013

Case 8: Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires

Case 9: Panera Bread Company in 2014 – Can a Slowdown in the Company's Growth Be Avoided?

Case 10: Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model for Reinventing the Fast Food Industry?

Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience?

Case 12: Sony Music Entertainment and the Evolution of the Music Industry

Case 13: Vera Bradley in 2014: Will the Company's Strategy Reverse Its Downward Trend?

Case 14: J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness?

Case 15: The United Methodist Church: Challenges to Its Ministerial Mission in 2014

Case 16: Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products

Case 17: Tesla Motors' Strategy to Revolutionize the Global Automotive Industry

Case 18: Tata Motors in 2014: Its Multi-Brand Approach to Competing in the Global Automobile Industry

Case 19: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry

Case 20: Wal-Mart, in Africa

Case 21: PepsiCo's Diversification Strategy in 2014

Case 22: The Walt Disney Company: Its Diversification Strategy in 2014

Case 23: Robin Hood

Case 24: Dilemma at Devil's Den

Case 25: Southwest Airlines in 2014: Culture, Values, and Operating Practices

Case 26: Nordstrom: Focusing on a Culture of Service

Case 27: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture

Case 28: Amazon's Big Data Strategy

Case 29: NCAA Athletics: Are Its Amateurism and Financial Assistance Policies Ethical?

Case 30: TOMs Shoes: A Dedications to Social Responsibility

Case 31: Samsung's Environmental Responsibility: Striking the Right Note for Corporate Survival