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Contemporary Marketing, Update 2006 (with Audio CD)

by: Boone, Louis E.; Kurtz, David L.

Contemporary Marketing, Update 2006 (with Audio CD)

by: Boone, Louis E.; Kurtz, David L.

ISBN 13:
9780324316674
ISBN 10:
0324316674
Edition: 12th
Format: Paperback
Copyright: 10/15/2005
Publisher: South-Western College Pub
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Summary

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Preface

part 1 DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES

(61)

Marketing: Creating Satisfaction Through Customer Relationships

(36)

What Is Marketing?

(3)

A Definition of Marketing

(1)

Today's Global Marketplace

(1)

Four Eras in the History of Marketing

(4)

The Production Era

(1)

The Sales Era

(1)

The Marketing Era

(1)

Emergence of the Marketing Concept

(1)

The Relationship Era

(1)

Converting Needs to Wants

(1)

Avoiding Marketing Myopia

(2)

Extending the Traditional Boundaries of Marketing

(2)

Marketing in Not-for-Profit Organizations

(1)

Characteristics of Not-for-Profit Marketing

(1)

Nontraditional Marketing

(4)

Person Marketing

(1)

Place Marketing

(1)

Cause Marketing

(1)

Event Marketing

(1)

Organization Marketing

(1)

Creativity and Critical Thinking

(1)

The Technology Revolution in Marketing

(4)

Interactive Marketing

(1)

The Internet

(1)

Broadband

(1)

Wireless

(1)

Interactive Television Service

(1)

How Marketers Use the Web

(1)

From Transaction-Based Marketing to Relationship Marketing

(4)

One-to-One Marketing

(2)

Developing Partnerships and Strategic Alliances

(1)

Costs and Functions of Marketing

(1)

Ethics and Social Responsibility: Doing Well by Doing Good

(1)

Strategic Implications of Marketing in the 21st Century

(5)

Review of Chapter Objectives

(1)

Marketing Terms You Need to Know

(1)

Other Important Marketing Terms

(1)

Projects and Teamwork Exercises

(1)

Applying Chapter Concepts

(1)

Ethics Exercise

(1)

'netWork Exercises

(1)

InfoTrac Citations and Exercises

(1)

Case 1.1 How the Rolling Stones Keep Rolling

(1)

Video Case 1.2 Toyota's Hybrid Is Hip with Customers

(1)

Strategic Planning and the Marketing Process

(24)

Marketing Planning: The Basis for Strategy and Tactics

(2)

Strategic Planning versus Tactical Planning

(1)

Planning at Different Organizational Levels

(1)

Steps in the Marketing Planning Process

(2)

Defining the Organization's Mission and Objectives

(2)

Assessing Organizational Resources and Evaluating Environmental Risks and Opportunities

(1)

Formulating, Implementing, and Monitoring a Marketing Strategy

(1)

Successful Strategies: Tools and Techniques

(4)

Porter's Five Forces Model

(2)

First Mover and Second Mover Strategies

(1)

SWOT Analysis

(2)

The Strategic Window

(1)

Elements of a Marketing Strategy

(6)

The Target Market

(1)

Marketing Mix Variables

(2)

The Marketing Environment

(3)

Methods for Marketing Planning

(2)

Business Portfolio Analysis

(1)

The BCG Matrix

(1)

Strategic Implications of Marketing in the 21st Century

(4)

Review of Chapter Objectives

(1)

Marketing Terms You Need to Know

(1)

Other Important Marketing Terms

(1)

Projects and Teamwork Exercises

(1)

Applying Chapter Concepts

(1)

Ethics Exercise

(1)

'netWork Exercises

(1)

InfoTrac Citations and Exercises

(1)

Case 2.1 Starbucks' Strategy: It's a Small World After All

(1)

Video Case 2.2 Hewlett-Packard's Strategic Plans Shine in B2B Markets

(1)

appendix CREATING AN EFFECTIVE MARKETING PLAN

(93)

Components of a Business Plan

(1)

Creating a Marketing Plan

(5)

Formulating an Overall Marketing Strategy

(2)

The Executive Summary, Competitive Analysis, and Mission Statement

(1)

Description of the Company

(1)

Statement of Goals and Core Competencies

(1)

Outline of the Marketing Environment (Situation Analysis)

(1)

The Target Market and Marketing Mix

(1)

Budget, Schedule, and Monitoring

(1)

Sample Marketing Plan

(8)

Five-Year Marketing Plan Blue Sky Clothing, Inc.

(7)

The Marketing Environment, Ethics, and Social Responsibility

(38)

Environmental Scanning and Environmental Management

(1)

The Competitive Environment

(4)

Types of Competition

(2)

Developing a Competitive Strategy

(1)

Time-Based Competition

(2)

The Political-Legal Environment

(5)

Government Regulation

(1)

Government Regulatory Agencies

(2)

Other Regulatory Forces

(1)

Controlling the Political-Legal Environment

(1)

The Economic Environment

(4)

Stages in the Business Cycle

(2)

Inflation and Deflation

(1)

Unemployment

(1)

Income

(1)

Resource Availability

(1)

The International Economic Environment

(1)

The Technological Environment

(2)

Applying Technology

(1)

The Social-Cultural Environment

(2)

Consumerism

(1)

Ethical Issues in Marketing

(5)

Ethical Problems in Marketing Research

(1)

Ethical Problems in Product Strategy

100

(1)

Ethical Problems in Distribution Strategy

101

(1)

Ethical Problems in Promotional Strategy

101

(1)

Ethical Problems in Pricing

102

(1)

Social Responsibility in Marketing

102

(5)

Marketing's Responsibilities

103

(3)

Marketing and Ecology

106

(1)

Strategic Implications of Marketing in the 21st Century

107

(6)

Review of Chapter Objectives

108

(2)

Marketing Terms You Need to Know

110

(1)

Other Important Marketing Terms

110

(1)

Projects and Teamwork Exercises

110

(1)

Applying Chapter Concepts

111

(1)

Ethics Exercise

111

(1)

'netWork Exercises

111

(1)

InfoTrac Citations and Exercises

112

(1)

Case 3.1 Is Detroit Losing the Race to Hybrids?

113

(1)

Video Case 3.2 Green Mountain Coffee Roasters

113

(1)

E-Commerce: Marketing in the Digital Age

114

(41)

What Is E-Commerce?

117

(2)

Interactivity and E-Commerce

119

(5)

The Internet

119

(1)

The World Wide Web

120

(1)

Four Web Functions

121

(3)

Accessing the Internet

124

(2)

E-Commerce and the Economy

126

(10)

Business-to-Business Online Marketing

126

(3)

Online Consumer Marketing

129

(3)

Benefits of Online Consumer Marketing

132

(2)

Online Marketing Is International Marketing

134

(1)

Security and Privacy Issues

135

(1)

Who Are the Online Buyers and Sellers?

136

(2)

Online Buyers

136

(2)

Online Sellers

138

(1)

Interactive Marketing Channels

138

(5)

Company Web Sites

139

(1)

Advertising on Other Web Sites

140

(1)

Online Communities

140

(1)

Amazon no longer offers textbook rentals. We do!

Contemporary Marketing, Update 2006 (with Audio CD)

Contemporary Marketing, Update 2006 (with Audio CD)

9780324316674

0324316674

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Contemporary Marketing, Update 2006 (with Audio CD)

Contemporary Marketing, Update 2006 (with Audio CD)

9780324316674

0324316674

Summary

Table of Contents

Supplemental Materials

Write a Review

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