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Contemporary Marketing 2005/With Infotrac

by: BOONE/KURTZ

Contemporary Marketing 2005/With Infotrac

by: BOONE/KURTZ

ISBN 13:
9780324221923
ISBN 10:
0324221924
Edition: 11th
Format: Paperback
Copyright: 02/09/2004
Publisher: South-Western College Pub
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Summary

Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Marketing 2005, paperback edition, continues this tradition by providing the most current and up-to-date content including updated opening vignettes and boxed features that cover events that have taken place in marketing over the past year.

Preface

Part 1 Designing Customer-Oriented Marketing Strategies

(128)

Customer-Driven Marketing

(34)

Opening Vignette

iTunes Strikes a Chord with Customers

(1)

Chapter Overview

(1)

What Is Marketing?

(4)

A Definition of Marketing

(1)

Today's Global Marketplace

(2)

Four Eras in the History of Marketing

(4)

The Production Era

(1)

The Sales Era

(1)

The Marketing Era

(1)

Emergence of the Marketing Concept

(1)

The Relationship Era

(1)

Converting Needs to Wants

(1)

Avoiding Marketing Myopia

(1)

Extending the Traditional Boundaries of Marketing

(1)

Marketing in Not-for-Profit Organizations

(1)

Characteristics of Not-for-Profit Marketing

(1)

Nontraditional Marketing

(5)

Person Marketing

(2)

Place Marketing

(1)

Cause Marketing

(1)

Event Marketing

(1)

Marketing Hit

Is an Iraqi Vacation in Your Future?

(1)

Organization Marketing

(1)

Critical Thinking and Creativity

(1)

The Technology Revolution in Marketing

(5)

Interactive Marketing

(1)

The Internet

(1)

Broadband

(1)

Wireless

(1)

Interactive Television Service

(1)

How Marketers Use the Web

(2)

From Transaction-Based Marketing to Relationship Marketing

(2)

Developing Partnerships and Strategic Alliances

(1)

Costs and Functions of Marketing

(1)

Marketing Miss

Americans Take the French out of Fries

(1)

Ethics and Social Responsibility: Doing Well by Doing Good

(2)

Solving an Ethical Controversy

Wi-Fi and the Invasion of Privacy

(1)

Strategic Implications of Marketing in the 21st Century

(1)

Summary of Chapter Objectives

(2)

Marketing Terms You Need to Know

(1)

Other Important Marketing Terms

(1)

Review Questions

(1)

Projects and Teamwork Exercises

(1)

'netWork

(1)

Dracula Park Wants You

How Burton Snowboards Built a Sport---and a Customer Base

(34)

Strategic Planning and the Marketing Process

(24)

Opening Vignette

Curves for Women: Strength in Numbers

(1)

Chapter Overview

(1)

What Is Marketing Planning?

(1)

Strategic Planning versus Tactical Planning

(1)

Planning at Different Organizational Levels

(1)

Marketing Hit

McDonald's Looks Beyond the Tactic of Price

(1)

Steps in the Marketing Planning Process

(4)

Defining the Organization's Mission

(1)

Determining Organizational Objectives

(1)

Assessing Organizational Resources and Evaluating Environmental Risks and Opportunities

(2)

Formulating a Marketing Strategy

(1)

Implementing a Strategy through Marketing Plans

(1)

Elements of a Marketing Strategy

(6)

The Target Market

(1)

Marketing Mix Variables

(3)

Solving an Ethical Controversy

What If Your Celebrity Spokesperson Is Martha Stewart?

(1)

The Marketing Environment

(1)

Marketing Hit

Wal-Mart in the Neighborhood

(1)

Tools for Marketing Planning

(5)

Strategic Business Units (SBUs)

(1)

Market Share/Market Growth Matrix

(2)

Market Attractiveness/Business Strength Matrix

(1)

Spreadsheet Analysis

(1)

Strategic Implications of Marketing in the 21st Century

(1)

Summary of Chapter Objectives

(2)

Marketing Terms You Need to Know

(1)

Other Important Marketing Terms

(1)

Review Questions

(1)

Projects and Teamwork Exercises

(1)

'netWork

(1)

Every Company Needs a Disaster Plan

Caribou Coffee Brews Up a Fine Cup of Strategy

(57)

The Marketing Environment, Ethics, and Social Responsibility

(36)

Opening Vignette

Hybrids Are Hot

(1)

Chapter Overview

(1)

Environmental Scanning and Environmental Management

(1)

The Competitive Environment

(4)

Types of Competition

(1)

Developing a Competitive Strategy

(1)

Time-Based Competition

(1)

The Political-Legal Environment

(5)

Government Regulation

(1)

Government Regulatory Agencies

(2)

Other Regulatory Forces

(1)

Controlling the Political-Legal Environment

(1)

The Economic Environment

(4)

Solving an Ethical Controversy

Is the Fox Guarding the Henhouse? The Alcohol Industry's ``Drink Responsibly'' Promotions

(1)

Stages in the Business Cycle

(1)

Inflation and Deflation

(1)

Unemployment

(1)

Income

(1)

Resource Availability

(1)

The International Economic Environment

(1)

The Technological Environment

(3)

Applying Technology

(1)

The Social-Cultural Environment

(2)

Consumerism

(1)

Marketing Miss

Why Consumers Are Crossing the Border to Fill Their Prescriptions

(1)

Ethical Issues in Marketing

(6)

Marketing Hit

Alliances Win Out when Activism Fails

(1)

Ethical Problems in Marketing Research

(1)

Ethical Problems in Product Strategy

(1)

Ethical Problems in Distribution Strategy

(1)

Ethical Problems in Promotional Strategy

(1)

Ethical Problems in Pricing

(1)

Social Responsibility in Marketing

(3)

Marketing's Responsibilities

(1)

Marketing and Ecology

(1)

Strategic Implications of Marketing in the 21st Century

(1)

Summary of Chapter Objectives

(2)

Marketing Terms You Need to Know

(1)

Other Important Marketing Terms

(1)

Review Questions

(1)

Projects and Teamwork Exercises

(1)

'netWork

(1)

Boca Burgers: The Taste Will Change You

Equal Exchange: Fair Pay Is Fair Play

(92)

Global Dimensions of Marketing

(33)

Opening Vignette

Joining the Club: Ten New Members Enter the European Union

(1)

Chapter Overview

(1)

The Importance of Global Marketing

(3)

Service and Retail Exports

100

(2)

Benefits of Going Global

102

(1)

The International Marketplace

102

(3)

Market Size

103

(1)

Buyer Behavior

103

(2)

The International Marketing Environment

105

(8)

International Economic Environment

105

(1)

International Social-Cultural Environment

106

(1)

International Technological Environment

106

(1)

Marketing Miss

SARS Threatens Economic Growth in China

107

(1)

International Political-Legal Environment

108

(1)

Marketing Hit

Planet Starbucks Expands Its Orbit

109

(1)

Trade Barriers

110

(1)

Solving an Ethical Controversy

China's Credibility in the World Marketplace Is Plagued by Piracy

111

(1)

Dumping

112

(1)

Multinational Economic Integration

113

(3)

GATT and the World Trade Organization

113

(1)

The NAFTA Accord

114

(1)

The Free Trade Area of the Americas

114

(1)

The European Union

115

(1)

Going Global

116

(1)

First Steps in Deciding to Market Globally

116

(4)

Strategies for Entering International Markets

117

(1)

Contractual Agreements

118

(1)

International Direct Investment

119

(1)

From Multinational Corporation to Global Marketer

120

(1)

Developing an International Marketing Strategy

121

(3)

International Product and Promotional Strategies

122

(1)

International Distribution Strategy

122

(1)

Pricing Strategy

123

(1)

Countertrade

123

(1)

The U.S. as a Target for International Marketers

124

(1)

Strategic Implications of Marketing in the 21st Century

125

(1)

Summary of Chapter Objectives

125

(2)

Marketing Terms You Need to Know

126

(1)

Other Important Marketing Terms

126

(1)

Review Questions

126

(1)

Projects and Teamwork Exercises

126

(1)

'netWork

127

(1)

It's a Small World: Disney Says Going Global Is Crucial

128

Fallon Worldwide: Going Global, Targeting Local

Krispy Kreme Continuing Case---Part 1

(127)

Part 2 Managing Technology and Information to Achieve Marketing Success

129

(92)

E-Commerce: Electronic Marketing and the Internet for Dot.com and Brick-and-Mortar Marketers

130

(32)

Opening Vignette

How the Web Has Changed Marketing Forever

131

(1)

Chapter Overview

132

(1)

What Is Electronic Commerce?

133

(1)

Interactivity and E-Commerce

134

(6)

The Internet

135

(1)

The World Wide Web

135

(1)

Four Web Functions

136

(3)

Accessing the Internet

139

(1)

E-Commerce and the Economy

140

(8)

Business-to-Business Online Marketing

140

(2)

Online Consumer Marketing

142

(2)

Benefits of Online Consumer Marketing

144

(1)

Marketing Hit

Listening to Your Customers

144

(2)

Online Marketing Is International Marketing

146

(1)

Security and Privacy Issues of E-Commerce

147

(1)

Who Are the Online Buyers and Sellers?

148

(2)

Online Buyers

148

(1)

Solving an Ethical Controversy

Is the Web Spying on You?

149

(1)

Online Sellers

150

(1)

Interactive Online Marketing Channels

150

(4)

Company Web Sites

151

(1)

Advertising on Other Web Sites

152

(1)

Marketing Miss

Jam That Spam

152

(1)

Online Communities

153

(1)

Amazon no longer offers textbook rentals. We do!

Contemporary Marketing 2005/With Infotrac

Contemporary Marketing 2005/With Infotrac

9780324221923

0324221924

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Contemporary Marketing 2005/With Infotrac

Contemporary Marketing 2005/With Infotrac

9780324221923

0324221924

Summary

Table of Contents

Supplemental Materials

Write a Review

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