Contemporary Marketing 2009 Update
ISBN: 9780324580211 | 0324580215
Edition: 13thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/4/2008
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Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything you need to begin a marketing career, as well as concepts that will help you understand how to look at your own studies and your own career as a marketing adventure. All of the components of the marketing mix are included along with a great deal of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING has continued to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
| Designing Customer-Oriented Marketing Strategies | |
| Marketing: The Art and Science of Satisfying Customers | |
| Strategic Planning and the Marketing Process | |
| Creating an Effective Marketing Plan | |
| The Marketing Environment, Ethics, and Social Responsibility | |
| E-Business in Contemporary Marketing | |
| Understanding Buyers And Markets | |
| Consumer Behavior |
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