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Business Essentials

ISBN: 9780137053490 | 0137053495
Edition: 8th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2011

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Thisbest-selling bookcontinues to present a brief "no-nonsense"approach to the fundamentals of business that spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies. Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances. MARKET: An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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