Business Essentials
Business Essentials
- ISBN 13:
9780136070764
- ISBN 10:
0136070760
- Edition: 7th
- Format: Paperback
- Copyright: 09/22/2008
- Publisher: Prentice Hall
- Newer Edition
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Summary
Thisbest-selling bookcontinues to present abrief "no-nonsense "approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.