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Business Essentials

ISBN: 9780130675446 | 013067544X
Edition: 4th
Format: Paperback
Publisher: PRENTICE HALL
Pub. Date: 1/1/2003

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This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areasmanagement, marketing, operations, accounting, information systems, finance, and legal studies.A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business.For anyone preparing for a business career in the third millennium.

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