Business in Action with Real Time Updates
ISBN: 9780136154082 | 0136154085
Edition: 4thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, mark... MORE
| Prologue: Planning Your Business Career | |
| Developing a business mindset | |
| The Fundamentals of Business and Economics | |
| Ethics and Corporate Social Responsibility | |
| The Global Marketplace | |
| Business Systems | |
| Organizing the business enterprise | |
| Business Structures | |
| Small Business and Entrepreneurship | |
| Managing for p... MORE | |
| Accounting and Financial Management | |
| Banking and Securities | |
| Creating and satisfying customers | |
| Marketing Concepts and Strategies | |
| Products and Pricing | |
| Distribution and Customer Communication | |
| Leading and supporting employees | |
| Management Functions and Skills | |
| Organization, Teamwork, and Motivation | |
| Human Resources | |
| Appendices | |
| The U.S. Legal System and Business Law | |
| Personal Finance: Getting Set for Life | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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