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Business in Action
ISBN: 9780130466198 | 0130466190
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2004
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"Business in Action, 3/E " is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and ... MORE
I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.
1. Understanding the Fundamentals of Business and Economics.
Appendix A. Reviewing Internet and E-Commerce Fundamentals.
2. Practicing Ethical Behavior and Social Responsibility.
3. Competing in the Global Economy.
Appendix A. Reviewing Internet and E-Commerce Fundamentals.
2. Practicing Ethical Behavior and Social Responsibility.
3. Competing in the Global Economy.
II. STARTING AND ORGANIZING A SMALL BUSINESS.
4. Starting, Financing, and Expanding a Small Business. ... MORE
III. MANAGING A BUSINESS.
6. Understanding the Functions and Roles of Management.
7. Organizing and Working in Teams.
8. Producing Quality Goods and Services.
7. Organizing and Working in Teams.
8. Producing Quality Goods and Services.
IV. MANAGING HUMAN RESOURCES AND EMPLOYEE RELATIONS.
9. Motivating Employees and Handling Employee-Management Relations.
10. Managing Human Resources.
10. Managing Human Resources.
V. DEVELOPING MARKING STRATEGIES TO SATISFY CUSTOMERS.
11. Developing Product and Pricing Strategies.
12. Developing Distribution and Promotional Strategies.
12. Developing Distribution and Promotional Strategies.
VI. MANAGING FINANCIAL INFORMATION AND RESOURCES.
13. Analyzing and Using Financial Information.
14. Understanding Banking and Securities.
Appendix B. The U.S. Legal System.
Appendix C. Business Plan.
Appendix D. Careers in Business and the Employment Search.
14. Understanding Banking and Securities.
Appendix B. The U.S. Legal System.
Appendix C. Business Plan.
Appendix D. Careers in Business and the Employment Search.
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