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Business in Action
ISBN: 9780130179623 | 0130179620
Edition: 1stFormat: Paperback
Publisher: PRENTICE HALL
Pub. Date: 7/1/2000
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For courses in Introduction to Business. This new text's user-friendly magazine layout, its manageable length, and up-to-date real-life examples enable students to experience business firsthand. Every chapter contains a variety of highly involving skill-building activities that help students learn key business fundamentals and discover opportunities in the 21st century.
| Preface | xiii | ||||
| PART I CONDUCTING BUSINESS IN THE GLOBAL ECONOMY | 1 | (77) | |||
| 1 | (25) | |||
| 26 | (25) | |||
| 51 | (27) | |||
| PART II STARTING A SMALL BUSINESS | 78 | (51) | |||
| 78 | (26) | |||
| 104 | (25) | |||
| PART III MANAGING A BUSINESS | 129 | (75) | |||
| 129 | (23) | |||
| 152 | (25) | |||
| 177 | (27) | |||
| PART IV MANAGING HUMAN RESOURCES AND LABOR RELATIONS | 204 | (48) | |||
| 204 | (24) | |||
| 228 | (24) | |||
| PART V DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS | 252 | (78) | |||
| |||||
| 276 | (27) | |||
| 303 | (27) | |||
| PART VI MANAGING FINANCIAL INFORMATION AND RESOURCES | 330 | (56) | |||
| 330 | (27) | |||
| 357 | (29) | |||
| PART VII FOCUSING ON SPECIAL TOPICS IN BUSINESS | 386 | (1) | |||
| 386 | (15) | |||
| 401 | (13) | |||
| 414 | (21) | |||
| CAREER APPENDIXES | |||||
| 435 | (13) | |||
| 448 | (10) | |||
| 458 | ||||
| References | R-1 | ||||
| Glossary | G-1 | ||||
| Name/Organization/Brand/Company Index | I-1 | ||||
| Subject Index | I-5 |
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