9780135983096

TERM	PRICE	DUE
QUARTER	$141.45	Aug 16

KEY BENEFIT: Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.

This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.

KEY TOPICS: Developing a Business Mindset; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility; Forms of Ownership; Entrepreneurship and Small-Business Ownership; Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems; Employee Motivation; Human Resources Management; Labor Relations; The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication; Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems

For anyone who wants to gain a basic knowledge about business.

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

1. Developing a Business Mindset

2. Understanding Basic Economics

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

10. Employee Motivation

11. Human Resources Management

12. Labor Relations

13. The Art and Science of Marketing

14. Product and Pricing Strategies

15. Distribution and Marketing Logistics

16. Customer Communication

17. Financial Information and Accounting Concepts

18. Financial Management

19. Financial Markets and Investment Strategies

20. The Money Supply and Banking Systems

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Business in Action + 2019 MyLab Into to Business with Pearson eText -- Access Card Package

Business in Action + 2019 MyLab Into to Business with Pearson eText -- Access Card Package

0135983096

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Author Biography

Table of Contents

Supplemental Materials