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Public Relations : A Values-Driven Approach

ISBN: 9780205569458 | 0205569455
Edition: 4th
Format: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009

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In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations

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