Consumer Behavior
ISBN: 9780136110927 | 0136110924
Edition: 9thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/7/2010
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For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, serv... MORE
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, serv... MORE
SECTION 1: CONSUMERS IN THE MARKETPLACE
Chapter 1. Consumers Rule
SECTION 2: CONSUMERS AS INDIVIDUALS
Chapter 2. Perception
Chapter 3. Learning and Memory
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