FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$180.00
Sorry, this item is currently unavailable.
Consumer Behavior
ISBN: 9780132186940 | 0132186942
Edition: 7thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand manager... MORE
| Consumers in the Marketplace | |
| Consumers Rules | |
| Consumers as Individuals | |
| Perception | |
| Learning and Memory | |
| Motivation and Values | |
| The Self | |
| Personality and Lifestyles | |
| Attitudes | |
| Attitude Change and Interactive Communications | |
| Consumers as Decision Makers | |
| In... MORE | |
| Buying and Disposing | |
| Group Influence and Opinion Leadership | |
| Organizational and Household Decision Making | |
| Consumers and Subcultures | |
| Income and Social Class | |
| Ethnic, Racial, and Religious Subcultures | |
| Age Subcultures | |
| Consumers and Culture | |
| Cultural Influences on Consumer Behavior | |
| The Creation and Diffusion of Global Cons | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Michael R. Solomon is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University.
Related Products
Consumer Behavior : Buying, Ha...
Consumer Behavior
MyMarketingLab with Pearson eT...
