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Consumer Behavior: Buying, Having, and Being

ISBN: 9780133657685 | 013365768X
Edition: 3rd
Format: Hardcover
Publisher: Prentice Hall Professional Technical Reference
Pub. Date: 3/1/1999

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Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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