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Effective Small Business Management : An Entrepreneurial Approach
ISBN: 9780130807083 | 0130807087
Edition: 6thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 6/1/1999
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This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.
| Section I THE CHALLENGE OF ENTREPRENEURSHIP | 1 | (38) | |||
| 1 | (38) | |||
| Section II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS | 39 | (132) | |||
| 39 | (31) | ||||
| 70 | (31) | |||
| 101 | (33) | |||
| 134 | (37) | |||
| Section III BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS | 171 | (134) | |||
| 171 | (38) | |||
| 209 | (36) | |||
| 245 | (34) | |||
| 279 | (26) | |||
| Section IV MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE | 305 | (106) | |||
| 305 | (29) | |||
| 334 | (40) | |||
| 374 | (37) | |||
| Section V PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS | 411 | (80) | |||
| 411 | (42) | |||
| 453 | (38) | |||
| Section VI LOCATION AND LAYOUT: KEY CRITERIA | 491 | (48) | |||
| 491 | (48) | |||
| Section VII CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY | 539 | (108) | |||
| 539 | (37) | |||
| 576 | (32) | |||
| 608 | (39) | |||
| Section VIII MANAGING PEOPLE: THE MOST VALUABLE RESOURCE | 647 | (42) | |||
| 647 | (42) | |||
| Section IX LEGAL ASPECTS OF THE SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION | 689 | ||||
| 689 | (34) | |||
| 723 | (35) | |||
| 758 | ||||
| Appendix Nature's Oven Business Plan | A-1 | ||||
| Index | 1-1 | (1) | |||
| Photo Credits | 1-16 |
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