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Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Chapter 14 Public RelationsChapter 15 Advertising
Chapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls