Dynamics of Mass Communication: Media in Transition
ISBN: 9780073526195 | 0073526193
Edition: 12thFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/2/2012
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from... MORE
Brief Contents
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 The Internet and Social Media
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Pa... MORE
Chapter 13 News Gathering and Reporting
Chapter 14 Public RelationsChapter 15 Advertising
Part IV Regulation of the Mass Media
Chapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 Social Effects of Mass Communication
Glossary
Photo Credits
Index
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