FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$169.09

OUR PRICE:
$58.59

You may extend rentals at any time.


Dynamics of Mass Communication: Media in Transition

ISBN: 9780073526195 | 0073526193
Edition: 12th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/2/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Related Products


  • The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
    The Dynamics of Mass Communica...
  • Dynamics of Mass Communication : Media in Transition
    Dynamics of Mass Communication...
  • The Dynamics of Mass Communication
    The Dynamics of Mass Communica...
  • Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition
    Dynamics of Mass Communication...
  • Manual Of Structural Kinesiology
    Manual Of Structural Kinesiology
  • The Dynamics of Mass Communications: Media and the Digital Age
    The Dynamics of Mass Communica...
  • Dynamics of Mass Communication : Media in the Digital Age
    Dynamics of Mass Communication...
  • Dynamics of Mass Communications : Media in the Digital Age
    Dynamics of Mass Communication...
  • Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
    Dynamics of Mass Communication...
  • Manual of Structural Kinesiology with PowerWeb/OLC Bind-in Passcard
    Manual of Structural Kinesiolo...


Please wait while this item is added to your cart...