Dynamics of Mass Communication : Media in Transition
ISBN: 9780073378886 | 0073378887
Edition: 11thFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 2/24/2010
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
| The Nature and History of Mass Communication | |
| Communication: Mass and Other Forms | |
| Perspectives on Mass Communication | |
| Historical and Cultural Context | |
| Media | |
| Newspapers | |
| Magazines | |
| Books | |
| Radio | |
| Sound Recording | |
| Motion Pictures | |
| Broadcast Television | ... MORE |
| Cable, Satellite and Internet Television | |
| The Internet and the World Wide Web | |
| Specific Media Professions | |
| News Gathering and Reporting | |
| Public Relations | |
| Advertising | |
| Regulation of the Mass Media | |
| Formal Controls: Laws, Rules, Regulations | |
| Ethics and Other Informal Controls | |
| Impact of the Media | |
| International and Comparative Media Systems | |
| Social Effects of Mass Communication | |
| Glossary | |
| Photo Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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