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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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ISBN: 9780030211133 | 0030211131
Edition: 5th
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 8/2/1999

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The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

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