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Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

ISBN: 9780324321432 | 0324321430
Edition: 7th
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 1/20/2006

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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