Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
- ISBN 13:
9780324321432
- ISBN 10:
0324321430
- Edition: 7th
- Format: Hardcover
- Copyright: 01/20/2006
- Publisher: South-Western College Pub
- Newer Edition
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Summary
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.