Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketinglooks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This book demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. The authors deal with every key topic in detail, including: -search marketing -social media -mobile marketing -affiliate marketing -e mail marketing -customer engagement Essential reading for both practitioners and students alike, and including real world examples of digital marketing successes and expert opinions, Understanding Digital Marketingprovides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is founding partner of Mediaventura and can be contacted at www.linkedin.com/in/understandingdigital.com. Calvin Jones is an online content strategist and author who is widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing. You can contact Calvin at www.linkedin.com in Calvin Jones. They are both the authors of The Best Digital Marketing Campaigns in the World also published by Kogan Page.