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Uncommon Groundstells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand,Uncommon Groundsremains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Mark Pendergrast, a former business journalist, is the author of several books, including For God, Country, and Coca-Cola. He lives in South Burlington, Vermont.
Table of Contents
Prologue: The Oriflama Harvest
Introduction: Puddle Water or Panacea?
Introduction to the Second Edition
Seeds of Conquest
Coffee Colonizes the World
The Coffee Kingdoms
The American Drink
The Great Coffee Wars of the Gilded Age
Hermann Sielcken and Brazilian Valorization
The Drug Drink
Canning the Buzz
Making the World Safe for Coffee
Selling an Image in the Jazz Age
Burning Beans, Starving Campesinos
Showboating the Depression
Coffee Witch Hunts and Instant Nongratification
Romancing the Bean
A Scattered Band of Fanatics
The Black Frost
The Specialty Revolution
The Starbucks Experience
Appendix: How to Brew the Perfect Cup
Notes on Sources
List of Interviews
Table of Contents provided by Ingram. All Rights Reserved.