Top Dog

For a decade, it's been a constant drumbeat: Our nation needs to be competitive. Businesses need to be better than the competition. So do our schools and students. Peopleneed to be more competitive. Yet, despite these admonitions-nothing's changed. Sure, we compete more, but in futile ways ($500 shoes and violin-playing toddlers) that ultimately don't get us anywhere. And we're just ever more daunted by the enormity of the competition we face. As President Dwight Eisenhower said, "It's not the size of the dog in the fight; it's the size of the fight in the dog." But no one's really given us an understanding of the nature of how to compete. Finally-that's about to change. In TOP DOG, Bronson and Merryman assess the size of the fight in all of us. Through the psychology of rankings, neuroscience of mistakes, and DNA of fearlessness, TOP DOGreveals the hidden factors behind the wins and losses in any high-stakes situation. From Olympic triumphs to political flops, to why female Wall Street analysts perform better then men but are promoted less. CIA spies, pharmaceutical sales, genetics, neuroscience, psychologists, economists and more. You'll never compete the same again.