9780136117070

Sustainable Marketing

  • ISBN 13:

    9780136117070

  • ISBN 10:

    0136117074

  • Edition: 1st
  • Format: Paperback
  • Copyright: 02/04/2011
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable#x13;and lucrative#x13;sustainable marketing strategies. An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing For marketing professionals interested in expanding on sustainability. #xA0;

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