Sustainable Marketing

  • ISBN 13:


  • ISBN 10:


  • Edition: 1st
  • Format: Paperback
  • Copyright: 02/04/2011
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.


To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable#x13;and lucrative#x13;sustainable marketing strategies. An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing For marketing professionals interested in expanding on sustainability. #xA0;

Table of Contents

Read more

Write a Review